TikTok is a social network and music video platform that was launched by Zhang Yiming in September 2016. TikTok has a variety of special effects that are unique and interesting. The more interesting the video, the more viewers it can get. TikTok was launched in September 2017.
The way TikTok works is also simple. Users can record videos for 15 seconds creatively with various filters, music, and other interesting effects. The TikTok phenomenon is loved by many teenagers and young people that make TikTok has up to 1.5 billion downloads which beat the number of Instagram downloads according to Sensor Tower.
Not only for entertainment, but TikTok can also be used for business purposes. This can be seen from the features in the form of links to e-commerce sites in the user profile that allow prospective buyers to directly see other users’ online stores.
However, not all businesses will be suitable to use TikTok. You have to learn about TikTok and adapt it to your business so you can find the right promotional content using TikTok. You can also create hashtag challenges to encourage interaction and engagement of users while promoting your business.
You can also work with TikTok influencers that can be easily found through TikTok. However, you need to first check whether the influencer will match your business promotion or vice versa.
Last, you can promote your business using TikTok Paid Ads which has been running since 2019. With TikTok ads, it will be easier to reach wider users and the right target users.