Everyone might remember Tik Tok as a hit pop single by Kesha. For teens in the world, TikTok has a very different meaning. If we ask Generation Z they will surely tell you that TikTok is a new subculture.
Some people might know that TikTok is one of the fastest-growing social media platforms in the online world. This is what makes users make short videos with music, filters and several other features. Of course, sometimes videos that are made are funny, sometimes horrified, but surely for users to be addicted.
Almost some people often playing TikTok because TikTok provides a platform for users to express themselves as attractive and creative as possible.
What actually causes this mystery application to make young people feel like they are not satisfied enough? Come on let’s see!
WHAT IS TIK TOK?
TikTok is an application available on iOS and Android that you can use to create and share short videos. Initially cast as Douyin in September 2016 in China. Douyin is an application that we often refer to as TikTok, but TikTok and Douyin use the same device but maintain separate networks to comply with Chinese boundaries. Douyin uses Chinese, but TikTok is an International version of Douyin. In 2017 the TikTok application was launched by ByteDance for markets outside of China.
Maybe some of you are curious why TikTok sounds similar to Musical.ly. It turns out that at the end of 2017, TikTok’s parent company, ByteDance bought Musical.ly. TikTok also has access to target the US teen market that previously had Musical.ly.
TikTok as a company certainly has a mission, their mission is to capture and present creativity, knowledge, and precious moments, TikTok can create a studio directly from your mobile. TikTok allows you to be a creator and make you able to express creatively through video. That way TikTok can compete with Youtube, Instagram, and Facebook which have Google support.
TikTok can stand out from its competitors because it has an entertainment platform, but not a lifestyle platform. And almost anyone can become a content provider because of the simplicity of using an application.
Here are the Top 10 TikTok Statistics for 2019 you need to know!
- TikTok Monthly Active Users
TikTok was released in September 2016 and three years since it was launched, TikTok successfully exploded in popularity. TikTok has 500 million active users worldwide (Data reportal, 2019). This makes TikTok occupy the 9th position on social networking sites on top of better-known applications such as LinkedIn, Twitter, Pinterest, and Snapchat.
There are 150 million active users every day in China, most of whom use the Chinese version of the application (Douyin). Tik Tok was greeted with enthusiasm by many Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. Tik Tok only takes 3 years to get a lot of active users compared to other apps, like Instagram it takes 6 years since it was launched to get the same active users and Facebook takes 4 years to get the same active users.
- TikTok Downloads
Tik Tok is by far the most downloaded application in the world after surpassing the 1 billion and 1.5 billion download marks in the App Store and Google Play in one year in 2019. In addition, TikTok reached the first billion only in February 2019 and only needed less than 8 years to get half a billion more.
The latest statistics show TikTok was downloaded 614 million times from January to November 2019 (Sensor Tower, 2019). This means a 6% increase from year to year. If the number of downloads increases, the application might become the 3rd most popular non-game application in 2019, such as WhatsApp and Facebook Messenger with 707.4 million and 636.2 million downloads, and Facebook and Instagram, respectively.
Of the 5 applications mentioned, Tik Tok is the only application that is not owned by the Facebook group. Apart from its launch which is arguably new at the end of 2016, TikTok has been on the list of the 10 most downloaded apps in recent times.
- Tik Tok is The Most Downloaded App
If the above statistics haven’t amazed you, surely this will surprise you.
In Q1 2019, TikTok was the most downloaded application on the App Store, with 33 million downloads in a single quarter (Sensor Tower, 2019). TikTok beats YouTube, Instagram, WhatsApp, and Facebook Messenger.
Not only is TikTok able to maintain its base, but it is able to grow to be based on attracting new users. But TikTok is more popular among iPhone users than Android.
- Tik Tok App Conquerss Teens
41% of TikTok users are aged between 16-24 (Globalwebindex, 2019). TikTok involves many young people in the world. Maybe it will be a little confused on how to play TikTok for the older generation.
TikTok chooses young people’s target audience because almost all young people already use all social media, TikTok gives its users to make and share funny videos while singing, dancing, or expressing themselves in creative ways.
- TikTok Usage by Country
Many of TikTok’s download increases in 2019 come from Asia and India.
In November 2019 in India, there were 277.6 million downloads (almost 45%) of the total downloads during the year (Sensor Tower 2019). India was followed by China and the United States with downloads of 45.5 million (7.4%) and 37.6 million (6%) respectively. Of the total TikTok application downloads so far 466.8 million (31%) are from India. That’s more China.
In comparison, the US total downloads 123.8 million (8.2%) of the total. TikTok is aware of its increasing popularity in the South Asian country and is adapting its platform to meet the local population. Since Tik Tok was founded he has supported 15 Indian languages and marketed it through the launch of a recent education program in the country of India.
- Average Time Spent on TikTok Daily
TikTok users can spend an average of 52 minutes per day on the application (BusinessofApps, 2019). This means that people can use social networking applications every day to make and share short videos of themselves or watch TikTok videos that are on the platform.
But people spend time on other apps like Instagram 53 minutes (or less), Snapchat 49.5 minutes, Facebook 58.5 minutes. And the more time people spend on other applications, the higher the likelihood of seeing ads.
- Tik Tok Goes Internasional
In 2019, TikTok is available in 155 countries (Apptrace, 2019) and also has 75 languages (covering most of the population). More interestingly TikTok managed to gather a large audience in a short time and grow big into new markets. Most of the TikTok Western audience is owned by Musical.ly and their Eastern audience is from Douyin. TikTok managed to grow Asian followers. TikTok can be downloaded more than 10 million times by people in Thailand and in India there are already 20 million active users.
If you are looking for a platform that can market your product. You need to reconsider marketing your product because in TikTok you can reach viewers in 155 different countries. And statistically, it’s likely that your audience is somewhere.
- 90% of All TikTok users access the app on a daily basis.
90% of TikTok users access the application every day. Not only that, they are also very active in the application. A study observing the behavior of TikTok users in one month shows that 68% of TikTok users watch other people’s videos and 55% upload their own videos (Globalwebindex, 2019)
Discussing deeper, there are several reasons why there is a preference for watching existing content rather than creating your own content. Some users might prefer TikTok as entertainment, but there are still a number of people who still make their own videos. this proves that TikTok has a platform that shows creative freedom and simplicity.
- Growing Number of US Adults Use TikTok
These statistics show that basically, Americans like TikTok. 26.5 of the 500 million monthly active users come from the United States.
In early 2017, there were 2.6 million US TikTok users. 12 months later, an increase of nearly 3x to 7.2 million. September 2018, the use of TikTok for adults has increased exponentially 2x times and reached 14.3 million in just 6 months. But within 18 months, TikTok adults increased 5.5x in the US.
One of the factors that made TikTok increase TikTok’s popularity was The Tonight Show, starring Jimmy Fallon. Jimmy Fallon followed the program hosted by TikTok at the event.
- Average Number of Viewed Videos on TikTok
The average number of videos watched in TikTok there are more than 1 million videos watched every day of the year (Influencer Marketing hub, 2018). In one year the development of TikTok reached 1 million views per day.
These statistics prove that you need to start paying attention to this social media site. This application grew after acquiring rival Musical.ly in 2017. The sizeable TikTok user base is not only due to growth in Western markets, but also effective growth in emerging markets such as China and India.
Content and community become big players in driving TikTok’s growth in a short vulnerable time.
Here is a summary of Tik Tok statistics you need to know:
- TikTok has 500 million active users worldwide.
- TikTok has been downloaded more than 1.5 billion times on the App Store and Google Play..
- TikTok is ranked as the most downloaded application on the Apple
- App Store iOS for Q1 2019, with more than 33 million downloads.
- 41% of TikTok users are aged between 16-24
- TikTok has been downloaded 467 million times in India, almost one-third of total downloads.
- Users spend 52 minutes per day on the TikTok application
- TikTok is available in 155 countries, and in 75 languages.
- 90% of all TikTok users access the application every day.
- In less than 18 months, the number of adult US TikTok users grew 5.5 times
- An average of 1 million videos is watched every day of the year.